Why Creative Advertising is Important
Since the creation of Snapchat's Bitmoji avatars and other social media platforms like TikTok inventing dance advertisements, the marketing world has been forced to think outside the box. Various studies have shown that an estimated 59% of the population is active online in the United States alone. This can make it near impossible to get your brand noticed via traditional digital marketing methods. However, researching and taking part in creative advertising ideas, such as using reusable vinyl balloons to decorate your space, is guaranteed to help you and your team make a statement.
It's no longer enough to simply make a killer advertisement; you need to think about your overall brand and how people will remember you. That's where distinctive, reusable balloons with specific colors and designs are essential. Let's take a look at why creative advertising is important to succeed in the modern business world.
What Is Creative Advertising
Creative advertisement is all about bringing a group of creative, innovative people together and using their skills to make your brand shine. It's a strategy intended to make a lasting impression on consumers in general, specifically potential clients.
Think of it this way; creative advertisements should never feel like you're having a product shoved in your face or as though you are being forcefully sold to. It should, on the other hand, connect with your struggle, desire, or personal story and provide you with the solution. On average, a consumer sees around 4,000 advertisements every day, making it crucial to ensure that your business is memorable by using creative advertising ideas.
How to Make Your Advertisements Creative
Now that you're aware of the importance of creative advertising in the modern world, it’s time to take a look at some suggestions on how to make your brand stand out from the crowd and gain new customers.
Be Original
Nothing can be considered creative if it looks like everything else. Therefore, you need to make your ideas original and unique. A customer or client often notices if companies repeat the same material over and over. In fact, they may get so frustrated at seeing the same material everywhere they look that they avoid buying from that business altogether. So, to avoid becoming repetitive and irrelevant, you’ll want to update the details in captions on social media posts and add new visual details, such as helium free balloons, throughout your physical sales space. These methods are fantastic ways to boost your engagement rates and draw attention to your company which can dramatically drive up your sales.
Connect
As already mentioned, creative advertising should be focused on connecting with your audience. However, to connect with them, you need to do some research into their interests, likes, and hobbies. It can be a good idea to make a spreadsheet of your target demographic and research details related to their lifestyle, concerns, and other aspects that you think are related to your brand. That way, during the brainstorming process, you'll be able to narrow down the specifics and tailor your advertisement to your ideal consumer.
Have a Clear Goal
Before you can have fun with color palettes, animations, and permanent vinyl balloons, you need to define your goal. Do you need creative car dealership advertising? Or, do you want to promote an in-store sale? Maybe you have a grand opening or even an open house you need to bring attention to. Having a clear goal in mind will make the planning process easier and allow you to focus on creating a cohesive advertisement.
Less Is More
Without a doubt, the best way to be unique in the marketing world is by making your advertisement simple. With the rise of minimalism, many companies are simplifying their logos to make their brand more personal and therefore more recognizable. For instance, you may have noticed a number of brands switching to a stylized version of their company’s first initial in their online and physical signage and ads. This method creates a less intrusive experience for the viewer but becomes instantly recognizable.
Use Visuals
Ultimately, images tend to speak louder than words in the marketing space. For instance, color can play a key role in associating your brand with a certain emotion or purpose. Studies have shown that 90% of consumers will buy from a brand if they like the color. Crazy, isn't it? Well, it's not really. There are so many ways to use color in advertising your company that don't require a lot of money but are effective in portraying your brand voice. One way to do this is by using heavy-duty balloons to grab attention and boost brand association.
Balloons Are the Creative Secret to Marketing
Balloons are often the secret to creative marketing and having success in modern in-person advertising. Even though the world has become digitalized, that shouldn't prevent you from using old-school methods of marketing. Here are the reasons to use balloons to advertise your business:
Look at Me!
Nothing says "Look at me!" more than a huge bunch of colorful balloons. Not only do they display some serious personality, but they get people interested in what you're promoting. It's always a wonderful surprise when you're walking down the street, and you see colorful balloons floating in the sky. It brightens people's moods, and it adds additional attention to your business.
Budget-Friendly
It’s no secret that when you're running a business, there are lots of costs involved, from stationery supplies for your office to stocking your products. That’s why it's always ideal to find ways to save money wherever you can. Luckily, there's a solution to your budget worries in the form of advertising balloons! Not only are they cheerful and relatively inexpensive, but many companies, such as Balloon Innovations, have also made strides in reusable balloon technology. By using the same balloons during each seasonal promotion or sale, you can save a considerable amount in advertising costs.
Suitable for Everyone
Another great benefit of using balloons for your marketing is that anyone can use them. They are incredibly versatile and available in countless different colors, designs, and patterns. In addition to this, they are not limited to certain niches. Balloons are the most unique form of advertising that exists. You can also use a balloon for a number of different functions as well as both indoor and outdoor events. As balloons come in different materials they can look both practical and classy at the same time.
Little Maintenance
Once you've placed your balloons, you don't need to worry about maintenance. With durable, weather-resistant balloons that keep their color and shine provided by a company such as Balloon Innovations, all you need to do is pick your favorite design, color, and style. We’ll handle the rest. With this type of advertisement, you can save your organization time and money, leaving your team to focus on more pressing tasks.
The Worst Mistakes for Creative Marketing
Now that you know how to succeed with creative marketing, it's important to acknowledge what to avoid when brainstorming your creative ideas. Firstly, you have to include as many details as possible in your brief. If you don't pay attention to the target demographic, the quality of your supplier, and your overall marketing plan, then you'll most likely not achieve the results you want. Everything has to be coherent to convince your audience that your business is worth their time and money.
Not Getting Feedback
As a general rule, you should always get feedback on your marketing ideas from as many people as possible. Sometimes, it's so easy to get caught up in the design process that you overlook the feedback element. Therefore, ensure you get people to give their opinions on your ideas, especially those that fall into your target demographic. If they offer constructive criticism, then take it. Otherwise, you could end up putting off potential consumers without meaning to.
Lack of Brand Identity
Your brand should have bold visuals that are linked to your mission statement. If you don't follow a plan, then you could end up with a marketing strategy that is disorganized and confusing for your audience. Additionally, being transparent about your aims and values makes you trustworthy as a business. Having a strong brand identity that has an overarching theme is the first step to building trust. That means if you decide that blue is your company color, ensure that your balloon display prominently features blue balloons. On the other hand, if you want patterned balloons or balloons with your company logo on them, ensure that they match your theme.
Wasted Opportunities
When it comes to showing off your creative marketing, you should make use of every opportunity at your fingertips. If you have a big event coming up, you should include some creative marketing material.
You can display heavy duty balloons in strategic locations around the space or attach them to prominent furniture or structures. Wherever customers are looking, you should be placing your branded material in that area. One of the most common mistakes that people can make with advertising is not exploring all your options for creativity and personality. Diversifying your marketing materials is a quick way to reach more people.
Just remember that making great displays and thinking of new creative marketing concepts takes time. However, using methods such as investing in reusable balloons will help you on your way to getting the results you want. If you want other products to go alongside your balloons, Balloon Innovation has a vast collection of signage and mounting options for you to choose from. You won't find another seller that has this high level of quality at such affordable prices!
Creative Advertising Ideas That Work
Coming up with creative advertising ideas and strategies that are effective is not an easy task. Making an impact with any form of creative marketing takes time, dedication, and a willingness to try out something different from your competitors.
By using balloons to advertise your business or event, you're showing that you have something unique to offer that can’t be found anywhere else. You aren't afraid to show some personality and be bold. The good news is, you can use balloons for any occasion, and they will make a lasting impression on anyone who sees them.
Ready to try something new? Get in touch with Balloon Innovations today to find out everything you need to know!
